Aaron Basil Nelson

selected design works

creative director, brand strategist, and product designer based in slc. have a scroll around and enjoy some of my favs.

  • Hazl CO

    •Brand Identity Design •packaging design •website development •photography •art direction •Business Development // hazl is a SUSTAINABLE EYEWEAR ACCESSORIES brand i created in late 2022 with the mission of bringing high-quality accessory design to optical shops world-wide. it now exists as a profitable side hustle and constant business development education.

    Hazl CO
  • GYRE & GIMBLE

    •Brand Identity Design •packaging design •website development •photography •art direction // Working with g & G was a lovely opportunity to lead the brand direction for this up-and-coming fidget toy company. more to come in this space…

    GYRE & GIMBLE
  • BLACK BOX

    •Logo & brand Design •website development •creative strategy // The black box generator is online forum for open source product development – strategic discussions and team building. it is also on the verge of releasing a service-trade token system for burgeoning start-ups.

    BLACK BOX
  • PARKIT

    •industrial design •pattern development Such a great project to lead – the parkit chair re-imagined the classic deck chair for the 21st century. cooler graphics, better features, more robust, super comphy.

    PARKIT
  • MAGNATILES

    •industrial design •character design In conjunction with the talented team at klugonyx, I led new product development for the magnetiles brand for two years – we created racing, building, and space-related extensions to the already popular magnatile educational suite.

    MAGNATILES
  • DESIGN LAKE CITY

    In 2019 i created a podcast to highlight designers from all disciplines in salt lake city. in addition to some really great conversions, i really enjoyed creating the identity and marketing channels for the pod. in 2022 the series was discontinued, but the archives remain online.

    DESIGN LAKE CITY
  • DORAI

    conceived in 2018, dorai is a rapidly growing housewares brand featuring sustainable materials and high quality design. an excellent off-shoot from the klugoynx team, while there i development many products for the kitchen and home that employed fast-drying diatomaceous earth as a mold and moisture abating innovation.

    DORAI
  • PIT VIPER

    pit viper is one of my favorite brands, hands down. they are super forward with bold, stylist brand choices and maintain a really fun ethos. I had the opportunity to design their brap strap motor-cross goggles from the ground up, and it was a freakin pleasure.

    PIT VIPER
  • PLAY MOBI

    ZIPPEE, wigloo, peeka, gumlii… just a few of the many toys i designed for play mobi. the emphasis was on sensory learning and early childhood development of motor skills, in addition to super cool style.

    PLAY MOBI
  • BUSY BABY

    in 2017, the founders of busy baby came to us asking for a technical solution for a placemat and tether combination. the busy baby mat was born, and many fun kiddo eating-related products followed.

    BUSY BABY
  • Spatial design

    A collection of Interior and exhibit designs I led during the 2013-2016 time frame working with atmosphere studios and creative services bureau. enjoy! Morph 3D office re-design. 2016 Ship Point Plaza proposal 2016 Bell Helmets. interbike exhibit. 2013 timberland. Pop-up proposal. 2013 sam adams. mobile bar proposal. 2014 keenfest. outdoor retailer event. 2014 patagonia store […]

    Spatial design
  • exhibit design

    A excerpt of exhibit design concepts I led during the 2013-2016 time frame working with atmosphere studios and creative services bureau. enjoy! Spyhop mobile learning station. 2017 sandboxr gdc exhibit 2013 (built) clif bar outdoor retailer wall display proposal 2014 gopro ces 2014 large exhibit proposal camelbak traveling hydration station 2015 flight – leonardo exhibit […]

    exhibit design